Privacy Policy
How Echo Point Labs Pty Ltd collects, holds, uses, discloses, and protects personal information.
Effective date: 22 July 2026
Echo Point Labs Pty Ltd (ABN 61 697 773 854) respects your privacy and is committed to handling personal information responsibly. This Privacy Policy explains how Echo Point Labs Pty Ltd collects, holds, uses, discloses, and protects personal information through its website and in connection with its services.
By using this website, contacting Echo Point Labs Pty Ltd, or engaging its services, you acknowledge that personal information may be handled in accordance with this Privacy Policy.
Who this policy applies to
This Privacy Policy applies to personal information collected through the Echo Point Labs website, direct communications, and in the course of providing services to clients.
Business details
- Legal name: Echo Point Labs Pty Ltd
- Location: NSW, Australia
- ABN: 61 697 773 854
- Privacy contact: hello@echopointlabs.com.au
The personal information collected
The personal information collected depends on how a person interacts with Echo Point Labs Pty Ltd, but may include:
- First name and last name.
- Company name.
- Mobile number.
- Email address.
- Information submitted through the website contact form, including details about a business problem, enquiry, or request.
- Information contained in direct emails or other communications.
- Technical and usage information collected through website analytics tools.
In the course of client work, Echo Point Labs Pty Ltd may also process information contained in client CRM systems, internal documents, operational systems, and related business data where that is necessary to provide services.
Echo Point Labs Pty Ltd does not intentionally seek to collect sensitive information through the website. If sensitive information is provided, it will only be used where reasonably necessary and permitted by law.
How personal information is collected
Personal information may be collected when:
- A person completes and submits a contact form on the website.
- A person contacts Echo Point Labs Pty Ltd by email.
- A person communicates during a sales enquiry, project discussion, or client engagement.
- Website analytics or similar tools collect information about site usage and interactions.
- Information is provided by a client in connection with a project or service engagement.
Where practical, personal information will be collected directly from the individual concerned.
Why personal information is collected
Personal information may be collected, used, and held for purposes including:
- Responding to enquiries and requests.
- Assessing whether Echo Point Labs Pty Ltd can assist with a business problem or project.
- Communicating with prospective and current clients.
- Providing automation, integration, AI-enabled, reporting, dashboard, and related services.
- Managing client relationships and service delivery.
- Monitoring and improving website performance, functionality, and user experience.
- Internal business administration, record keeping, and security.
- Meeting legal, regulatory, or contractual obligations.
If personal information is not provided, Echo Point Labs Pty Ltd may not be able to respond to an enquiry, provide services, or perform certain parts of a project.
Website analytics
Echo Point Labs Pty Ltd may use analytics tools to understand how visitors use the website, which pages are visited, and how the site can be improved. This may involve the collection of technical and usage information such as IP address, browser type, device information, referral source, and pages viewed.
Analytics information is used to understand site usage, improve website performance, and support business operations.
How personal information may be disclosed
Echo Point Labs Pty Ltd may disclose personal information to trusted third-party service providers where reasonably necessary to operate the business and deliver services. Depending on the circumstances, this may include providers of:
- Cloud hosting and infrastructure.
- Email and communication services.
- Website analytics.
- Software and workflow tools.
- AI and automation services.
- Project delivery or technical support services.
Echo Point Labs Pty Ltd may act as a data processor or service provider when handling information on behalf of a client, and as a data controller in relation to its own internal business information. Where Echo Point Labs Pty Ltd processes information on behalf of a client, that client may also have its own privacy obligations and policies.
Echo Point Labs Pty Ltd does not sell personal information.
Hosted AI services
Depending on the nature of a project, Echo Point Labs Pty Ltd may use hosted AI or machine learning services to assist with automation, data handling, summarisation, classification, or related functions. Where this occurs, personal information may be processed through those services where reasonably necessary for the relevant use case and subject to applicable contractual and legal obligations.
Echo Point Labs Pty Ltd aims to use those services responsibly and only where appropriate to the work being performed.
Overseas disclosure and storage
Echo Point Labs Pty Ltd uses global cloud providers and may store or process personal information outside Australia. Personal information may also be transferred to or accessible from overseas servers, including cloud infrastructure hosted in Malaysia and other jurisdictions used by service providers.
Where personal information is disclosed overseas, Echo Point Labs Pty Ltd will take reasonable steps to ensure the information is handled in a manner consistent with applicable privacy obligations.
Security
Echo Point Labs Pty Ltd takes reasonable steps to protect personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure. These steps may include technical, contractual, and organisational measures appropriate to the nature of the information and the services being provided.
No method of transmission over the internet or electronic storage is completely secure. While reasonable steps are taken to protect personal information, absolute security cannot be guaranteed.
Retention
Echo Point Labs Pty Ltd retains personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to respond to enquiries, provide services, maintain business records, resolve disputes, and meet legal or operational requirements.
When personal information is no longer reasonably required, Echo Point Labs Pty Ltd will take reasonable steps to destroy or de-identify it, unless it is required to be retained by law or for legitimate business purposes.
Access, correction, and deletion requests
A person may request access to personal information held about them and may request that inaccurate, out-of-date, incomplete, irrelevant, or misleading information be corrected. A person may also request deletion of personal information, subject to any legal, contractual, or operational requirements to retain it.
Requests can be sent to hello@echopointlabs.com.au.
Echo Point Labs Pty Ltd may need to verify the identity of the requester before acting on a request.
Complaints
If a person believes their privacy has been affected or that personal information has been mishandled, they may contact Echo Point Labs Pty Ltd using the contact details below. Echo Point Labs Pty Ltd will consider the complaint and respond within a reasonable time.
Privacy enquiries and complaints can be sent to hello@echopointlabs.com.au.
Third-party websites
The website may contain links to third-party websites or services. Echo Point Labs Pty Ltd is not responsible for the privacy practices of those third parties, and individuals should review the privacy policies of any third-party websites or services they use.
Changes to this Privacy Policy
Echo Point Labs Pty Ltd may update this Privacy Policy from time to time to reflect changes in business practices, legal obligations, technologies, or services. The updated version will be published on the website with a revised effective date.
Contact
For privacy questions, access requests, correction requests, or deletion requests, contact:
Echo Point Labs Pty Ltd
NSW, Australia
hello@echopointlabs.com.au